Emma Bridgewater began in 1985, after Emma tried and failed to find a birthday present for her mum. ‘I was looking for a really special cup and saucer, but everything was either too formal or too clunky. That was my eureka moment. I realised there was a gap in the market for pottery that was beautiful and practical – pottery for a relaxed, colourful, mismatched life.’ Today the company is run by Emma and her husband Matthew Rice, and their designs come from both of them. They are very much a family business, and a lot of their ideas come from Emma and Matthew’s everyday life with their four children. They are a thoroughly British company too – all the pottery is made in Stoke on Trent, the traditional home of British pottery.